The association of pink color with the breast cancer campaign started back in the year 1991, Susan G. Komen Foundation handed out pink ribbons to participants of the race for breast cancer, held in NYC. But the association of the “pink ribbon” became official only when in 1993 Evelyn Lauder, the president of Estée Lauder Companies, Inc. founded The Breast Cancer Research Foundation and established the “pink ribbon” as its symbol.
In 1996, a foundation was established to bring awareness that “MEN GET BREAST CANCER TOO”, by Nancy Nick. Although breast cancer in men is relatively rare, a “Pink and Blue Ribbon” was established for John W. Nick Foundation.
The pink color where, represents the feminine nature also stands for fear of breast cancer, hope for the future and the charitable goodness of people and businesses who publicly support the breast cancer movement.